Peter worked the day shift at Gaze Refuse Management as a trash sorter. He used his nimble fingers to separate the prime, edible trash from other less desirable waste. While the job paid well, and he excelled at the work, he was dissatisfied. The day shift was no place for a nocturnal animal like himself. Going through garbage also reinforced the stereotype of his kind being “trash pandas.” Deep inside, he knew that raccoons could be so much more.
The Pottery Panda is a business fable that explores the Next Best Step Strategic Action Process. While Peter applies it to starting up a Pottery Business, it can apply to any situation that requires intentional planning to get find and take the next best steps.
Entrepreneurs and small businesses have found this process effective. Strategic planning can be intimidating. The Pottery Panda demystifies the process and makes it accessible for everyone.


